Electronic Commerce
Electronic Commerce
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After the study of e-Business,students should understand the basic definition and knowledge hierarchy toe-Business, and understand the related operation processes, marketing techniquesand technological issues of e-Business systems.
This courserequires students to complete the following:
Participation: 10%
In-class Presentation:20%
Final Project: 30%
Final Examination:40%
While the grade cannot be based on attendance per se, students should plan to be inclass and ready to discuss the readings/ lectures. Students will be dividedinto small discussion groups at the beginning of the term, and topics forpresentation will be assigned to each of group members.
Each group will conduct a 20-minute PPT presentation (the list for signup will bepassed out on the first week) and also provide the questions for a 10- minutediscussion on the topic provided. The presentation should be informative on thetopic, and creativity is more than welcomed. Students must send their PPT tothe course instructor for evaluation after the presentation, and use a minimumof 3 academic sources (students may use Wikipedia and other online sources aswell, but they do not count toward the 3 academic sources). Please include thebibliographic references at the end of PPT presentation).
Each group will hand in one case analysisreport based on one type of e-business model (The Specific business model andthe case template will be allocated in the 6th week).
There will be a written exam held at the endof the course.
It will be marked zero for a missed exam.
Lecture1:Introduction to e-Business
Understand the definition, classification, development and the economic influence of thee-business.
Lecture 2: E-business NetworkTechnology Basis IS/IT
Basic knowledge to ComputerNetwork, Intranet\Extranet\Intranet, IT & IS
Lecture3: e-Business Model Ontology
Taxonomyof e-Business model, Strategy and e-Business model
Lecture 4: e-Marketplace: Structure Mechanism Economy and Impact
Intermediary, e-Catalogs, Auction, M-Commerce, L-Commerce
Lecture5: B2C-Retailing in electronic commerce: Productsand Services, e-Marketing
e-Tailing business model, Tourism Service Online, Job Market Online etc., ConsumerBehavior, Market Research, Advertisement.
Lecture 6: B2B-Selling and Buying in Private e-Market and Unbundling the Corporation
Buy-sideMarketplace and sell-side marketplace, Types of electronic exchanges
Lecture 7: e-Supply Chain Management and Collaborative Commerce
Definition to SCM, Element of SC, Keyissues in SCM, c-Commerce
Lecture 8: Mobile Computing and Commerce and Social Networks
Diamond Model, Stage of Growth, Generic Strategies, Strategic Grid, 5 levels of IT-induced configuration
Lecture 9:Economics and Justification of Electronic Commerce
Intangiblemetrics, Justifying Investment
Lecture 10: e-Commerce Strategy and Global EC
Strategic planning process, Strategyimplementation and assessment
